Omnibus Polling
An omnibus is the fastest and cheapest way to put a question to a nationally representative sample. Your questions share a survey with other clients, so you pay per question rather than for a whole study, and you get the full weighted results with demographic and political breakdowns in a matter of days.
Our omnibus surveys
- GB omnibus: 1,000 or 2,000 adults, online, weighted to the profile of Great Britain by age, sex, region, education, past vote and EU referendum vote
- Scotland omnibus: 1,000 adults in Scotland, with Holyrood and Westminster vote breakdowns
- Wales omnibus: 1,000 adults in Wales, with Senedd vote breakdowns
- London omnibus: 1,000 adults in Greater London
- Business leader omnibus: senior decision-makers in UK companies
- Parents omnibus: parents of children under 18, with the option to survey the children themselves with consent
- Telephone omnibus: 1,000 UK adults by phone, for subjects where online is not the right mode
- International omnibus: comparable samples in the United States, Ireland and major European markets through our partner panels
What you get
- Help turning what you need to know into questions that will produce usable answers, including advice on wording, order and answer scales
- Full data tables in Excel with crossbreaks by age, sex, region, social grade, education and, as standard on every omnibus, full political breaks (current voting intention and past vote), plus any custom breaks you need
- Omnibus launches run regularly, with results typically within a week of launch. Tell us your deadline and we will tell you the launch date that meets it
- Fieldwork that meets British Polling Council transparency rules, so your results can be published and quoted with the tables behind them
- A named project manager from first email to final tables
Pricing
GB omnibus questions cost £300 plus VAT per question on a sample of 1,000 and £400 on a sample of 2,000, with a two-question minimum and no joining or entry fee at either size. Five questions cost £275 and £360 per question respectively; ten questions £250 and £330. Full political crossbreaks are included on both, but the political sub-samples are only robust at 2,000, so if you want to say anything about voters, take the 2,000. Our current rate card has the detail; ask us for a quote on the Scottish, Welsh, London, business, parent, telephone and international omnibuses.
Who uses it
Charities and campaigns testing public support for a policy before launch; newsrooms needing a quick, quotable public-opinion figure; companies tracking awareness or sentiment every quarter; public bodies checking how a message lands. Omnibus questions we have run have been reported by the BBC, Sky News, ITV News, the Guardian, the Daily Mail and the Daily Record among others.
Talk to us
Tell us what you need to know. We reply the same day, and you will have a price, or a short call booked to get the few facts we need to price it, within two working days: researchteam@survation.com or 020 3818 9661.
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