Strategic Comms

Data and insight led strategic communications


Our team is led by Carl Shoben (a former Downing Street special adviser), who’s directed campaigns across the NHS and public service for 15 years – including public health, behavioural change and service redesign programmes. Our record with traditionally difficult to win campaigns sets Survation apart from the crowd and we count numerous policy successes as part of our research work.


We have also been working with the media since our inception. We understand how the industry works and use this to develop research that guarantees press coverage.


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Examples of previous work


Case Study: Free Speech Network


Survation were brought in by the Free Speech Network to counteract YouGov’s work for the Hacked Off campaign. This campaign put a counter argument to MPs/the government on press regulation. Survation’s research showed the public did not want government to assume a statuory regulation position over the press, that the public valued “free speech” and that they wanted the current law to be exercised properly against media who had broken laws instead of establishing new regulatory frameworks.

For more information about our strategy and consultancy services, contact John Gibb on 020 38189661 or email


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