Qualitative Research

Survation Qualitative Research – In-Depth Insights for Informed Decision Making

At Survation Qualitative Research, we are dedicated to providing organisations with the insights they need to make informed decisions and shape effective strategies. With expertise across all sectors, from public services and non-profits to consumer brands and healthcare, our team uses our growing panel of consumers and businesses to provide carefully targeted samples for in-depth qualitative research anywhere in the UK and beyond. Let us help you shape your policies, campaigns, and communications for maximum impact.

Our Expertise:

Our expertise allows us to reach any audience, no matter how niche or hard to reach. From low income households to high net worth individuals, we have the expertise and experience to conduct qualitative research with any audience. Additionally, we excel in handling challenging and sensitive topics, such as political opinions, housing, health, and finances. Contact us today to learn more about how we can provide valuable insights to inform your decision making and strategy.

Business and Stakeholders

Our senior and experienced team is dedicated to providing expert insights to inform policy decisions and shape effective strategies. We conduct interviews with business leaders, stakeholder groups, and opinion formers to bring in expert opinions and identify the messages that will have the most impact. Our reputation for accurate and in-depth data analysis informs our interview design and reporting, ensuring that we have intelligent and informed conversations with business audiences. Contact us today to learn more about how we can help your organisation make informed decisions and shape effective strategies.

Case study: 

What do employers think about housing?  Following an online survey to understand employer attitudes towards housing support we conducted qualitative depth interviews to explore the issue further and generate compelling case studies from rich individual perspectives.  We were able to successfully able to reach senior business leaders in large organisations including banking, retail and public services.

Consumer Insights

We specialise in providing consumer insights to help organisations and brands make better decisions. With a wide range of qualitative techniques at our disposal, from traditional focus groups and workshops to online tools such as online groups, bulletin boards, and video documentaries, we are able to reach the opinions of consumers both online and offline. Some of the types of projects we regularly run include attitudinal and opinion testing, concept development, message and narrative testing, communications development, creative evaluation, and deliberative research.

Case studies:

Plastics: How to engage consumers? In this self-funded exploratory research, we examined how consumers feel about cutting back on single-use plastics. Our online survey with panel members demonstrated that consumers are looking for brands to take the lead on providing simple steps they can take as part of their daily lives. Find out more.

Should vaping be encouraged pubs?  We conducted focus groups in Manchester and London to explore the attitudes of pub goers to the issue of responsible vaping in pubs and bars.  Our research highlighted the complexity of the issue from a consumer perspective and the lack of knowledge of the health implications of alternatives to smoking.  The team made clear recommendations about how to engage the public in this complex topic.


Contact us today to learn more about how we can help your organisation make informed decisions and shape effective strategies.  John Gibb on 020 38189661 or email researchteam@survation.com

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