Charities & Campaign Groups

Online polling of London residents on behalf of the London Child Poverty Alliance

Survation conducted an online poll of 1,541 London residents on behalf of the London Child Poverty Alliance – a coalition of charities including Child Poverty Action Group, Children’s Society and Shelter. The full tables are available here.

Key findings:

– One in five voting Londoners (21%) haven’t decided who they will vote for in the next London borough council elections in May 2014

– Twice as many women (28%) as men (14%) are undecided.

– Londoners are demanding decent homes and decent jobs. There was huge support for councils to improve housing (91%), increase wages (86%) and support flexible working (86%)

We asked how important various problems were for Londoners. Three of the top issues they face are:

– Difficulty finding affordable housing (80%)

– Being paid low wages (79%)

– Not being able to find jobs that fit with family life (72%)

(figures show the percentage who rated the problem as being very or fairly important)

Londoners want local politicians to take action on:

– Improving the quality, stability and affordability of housing (91%)

– Increasing wages (86%)

– Increasing flexible working (86%)

– Protecting poorest residents from increases to council tax payments (85%)

– Protecting the services provided by children’s centres (82%)

(figures show the percentage who would strongly or somewhat support each policy)

Voting intentions among London residents for the next London borough council elections in May 2014:

– 32% Labour

– 21% Conservative

– 10% UKIP

– 9% Lib Dem

– 4% Green

– 1% Independent

– 21% Undecided


You can find the press release from the London Child Poverty Alliance here.


Survation is a member of the British Polling Council and abides by its rules.

About the BPC

Survation Ltd  Registered in England & Wales Number 07143509

Survation are a member of The British Polling Council and abide by its rules

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