Survation for Scotland Food and Drink

Survation’s polling presence in Scotland continued with the completion of a survey on behalf of Scotland Food & Drink, testing perceptions and attitudes of consumers across the UK, and specifically in Scotland, towards different retailers and locally-sourced produce.

The survey also tested the impact the ever-changing political climate might have on consumer attitudes towards locally or regionally sourced produce, and the impact that branding and labelling can have on the likelihood of shoppers to purchase different goods.

The survey allows Scotland Food & Drink to better inform retailers and its members of the importance consumers attach to certain types of food branding, whether they have a distinct affinity for locally sourced produce and how retailers can adapt ranging in order to meet the changing needs of their shoppers, as well as help member manufacturers understand what shoppers in Scotland and the rest of UK think about Scottish provenance.

Chris Hopkins

Chris Hopkins

Survation's Senior Project Manager and all-round superstar from 2014-2018. Chris's only experience of failure during this period related to his loyal support of Colchester United and a close affinity with Ricky Gervais' character David Brent in the UK TV version of "The Office". Chris is currently Data Visualisation & Statistics Specialist at House of Commons. Chris graduated in 2013, having studied British Politics and Legislative Studies at The University of Hull School of Politics, Philosophy and International Studies. Course leader, Lord Norton of Louth.

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