AN INNOVATIVE APPROACH TO BRAND TRACKING THAT PROVIDES STRATEGIC BRAND INSIGHTS WHICH WILL HELP YOU ACCELERATE YOUR BRAND SUCCESS
Your brand is the single most important investment you can make in your business
Steve Forbes
Editor In Chief of Forbes Magazine
Survation Brand Tracker integrates Multilevel Regression & Post-Stratification analytics with brand tracking to help our clients measure the impact of their brand activities on their target audience; including niche target groups.
Our innovative approach to brand tracking combines advanced data science with the latest thinking in neuroscience and behavioural economics to help you understand ‘what your customers think’ and ‘how they feel’.
As a result, we provide granular level insights and actionable recommendations about your brand and how it performs versus its competitors.
The solution is agile and it helps you to track your brand and communication performance in a both time and cost-efficient manner. Survation Brand Track utilises a modular approach. Specific modules can be switched ‘on’ and ‘off’ depending on your business needs and objectives.
We offer a suite of modules that can be mixed and matched to meet your research needs with an ideal frequency.
Measure your brand awareness, consideration and usage benchmarked vs. competition
Understand how your brand is perceived by your target audience
Measure the reach of your campaign among its intended target
Understand what people are saying about your brand and its competitors
Understand how people feel about your brand
Understand what consumers are saying about your brand in social media
An app-based ride-sharing company has recently launched its services in a few cities in the UK. They had embarked on a digital and outdoor campaign to build awareness of their brand
Survation Brand Track with MRP analytics. The modular approach of Survation brand tracker, ensured the track answered the key questions related to brand status and perceptions; yet it was agile and engaging for respondents. MRP analytics provided an understanding of how the brand performed versus competitors across various audiences
The results showed that while this brand’s awareness is on a par with other existing players; it is higher among the core target audience (millennials who are frequent taxi users). The key challenge for the brand is to improve its profile and consideration; not many people understand what the brand stands for.
Continuous brand building will enable the brand to strengthen its perceptions and consideration.
As the brand continues expanding their presence in other cities in the UK – thanks to MRP analytics which was conducted at a national level; the brand track can be continued with the current research design and the results will be comparable across waves
An online accounting software package provider had launched a multi-media campaign across various touchpoints (TV, Digital, Radio and Outdoor). The service is aimed at helping self-employed professionals and small business owners manage their accounts and VAT payments efficiently. This niche target audience makes it challenging to continuously track the performance of the brand. The brand wanted to measure if the campaign has improved its brand measures and strengthened perceptions related to ease of usage, efficiency
This was a stand-alone study, using the brand health, brand perceptions and communication modules of Survation Brand tracker were deployed. The modular approach ensured the survey was short & engaging for the busy target audience
The campaign reached 52% of its intended target audience; with TV and Digital contributing the most to the overall campaign reach. Among those who were exposed to the campaign, we saw an uplift in brand consideration and key brand perceptions i.e. ‘helps keep in control of my company finances’, ‘convenient to use’, ‘helps me save time’. A brand track is being considered that will ensure the client receives continuous feedback on their brand performance
