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Engaging opinion to inform the future

Commercial, social, legal, governmental, ethical & political research. An innovative and creative mixed method market research agency working with big brands & campaigns.

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The Survation Panel provides vital insights for those wanting to understand true public opinion. By joining us and sharing your views you help influence the decisions that affect society.

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Survation News

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UK Public Backs Criminal Charges for Polluting Companies’ Executives

New research shows that the UK public widely believes that chief executives and senior board directors of water and oil companies causing any damage to…

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SNP take 17 point lead in Holyrood voting intention

Our latest poll of 2,051 Scottish residents aged 16+ on their Holyrood voting intention has the SNP on 37% of the vote (+4 since May),…

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What UK teenagers think in 2025

For the third year running, Survation has partnered with BBC Radio 5 Live and BBC Bitesize to take the pulse of UK teenagers. The findings…

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Myth, reality, and perception: the strengthening of British anti-immigration attitudes

In politics, rhetoric really can shape reality. Hardened by the years of scapegoating and fearmongering, Brits have become resolute: there is no scenario where they…

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Almost half of the public think Palestinian statehood should be recognised

Amidst the pressure for Prime Minister Keir Starmer to recognise Palestine as a state, Survation polled 1,053 UK adults on 25th July 2025 on behalf…

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Channel 4 Dispatches: Reform UK Through the Eyes of Undecided Voters

Anna McHugh reflects on what we learned about the rise of Reform UK, running Channel 4 Dispatches’ “Will Nigel Farage Be Prime Minister?” focus group…

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Understanding your audience isn’t just for brands: How segmentation teaches progressives about winning voters

Since May, Reform have established a consistent and clear lead in Westminster voting intention polling. With our latest MRP, produced on behalf of 38Degrees ahead…

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A third of the workforce think their organisation is ready to benefit from AI – so long as they strategise

Amidst fears over the potential disruptive effects of AI on jobs, our latest polling of full- and part-time workers found just a third (33%) think their…

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Labour Struggle One Year On While Reform Maintain Their Lead In Survation Polling

Reform UK leads the Westminster voting intention in Survation’s latest poll, taking 27% of the vote share (unchanged from last month’s poll), ahead of Labour…

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Majority of women feel unsafe in London and want further safety measures implemented

In a climate of increasing media coverage of abuse, harassment, and violence against women and girls, including the cases of Londoners Sarah Everard and Zara…

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Reform’s poll lead belies voter uncertainty over their capacity to govern

The latest voting intention polling from Survation shows Reform have held onto their first place position – first achieved last month – with 27% of…

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The Chancellor’s Challenge in Communicating Economic Growth

As the Chancellor prepares to deliver her Spring Statement, she faces a dual challenge: communicating a clear economic vision to the public while managing expectations…

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How left- or right-wing is each MP?

New data published today as part of Survation’s ongoing partnership with Royal Holloway University of London and with support from UK in a Changing Europe…

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What is MRP?

Multilevel regression and post-stratification (MRP) is a way of producing estimates of opinion and attitudes for small defined geographic areas. It works by combining information from…

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Surveying the Nation.

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