Face-to-Face Market Research
For the people a screen won’t reach. In-person interviewing through our fieldwork partnership, with hundreds of MRS-trained interviewers across the UK and Ireland: on the street, at the doorstep, in venues and at events, with tablets for fast, accurate capture. Face-to-face is the right mode when the audience is local, older, less online, or when the question needs showing rather than telling.
When we recommend it
- Residents of a borough, town or ward, where online panels are too thin to be representative
- Shoppers, visitors, passengers and audiences, interviewed where they are
- Members and communities who respond to a person rather than a link
- Top-up samples alongside online or telephone fieldwork to reach the groups those modes miss
- Exit and on-the-day surveys where timing is everything
How it runs
Quotas on age, gender and social grade set by location; interviewers briefed on each project and paid at least the Living Wage; responses captured on tablets and checked daily; a fieldwork manager on every study; all work under the MRS Code of Conduct.
Recent and selected work
- Coventry University and the MiFriendly Cities programme: 1,500 in-street interviews in three weeks, 500 each in Birmingham, Coventry and Wolverhampton, on neighbourhood diversity and attitudes to migration
- Face-to-face top-ups on constituency and borough surveys where online and telephone coverage of particular groups fell short
- RMT: 1,008 London Underground passengers interviewed at stations on ticket office closures, used in the union’s public campaign
Talk to us
Tell us what you need to know. We reply the same day, and you will have a price, or a short call booked to get the few facts we need to price it, within two working days: researchteam@survation.com or 020 3818 9661.
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